Dez Einswell + NIKE

Character Design + Packaging & Design

Creative direction and design for Nike’s Greyone shoe release.  This was for the reconstruction project for Nike, I was given the opportunity to design the classic shoebox and stay within the theme of reconstruction. My design was inspired by my Character Design that would be able to reconstruct with detachable legs, that could be cut out and placed into slots below the box, as to have the appearance that the Dez Bot was wearing the shoes for display. There were also a cutout section for headphones that you can place into slots of the box.

This was an exclusive release produced at a limited quantity for the public.

  • Client: NIKE